Welcome … I'm glad you found me
I'm a counsellor, coach, facilitator, and lifelong lover of human beings … how we love, how we laugh, how we play.
A compassionate, nonjudgemental space to explore what is important to you.
ExploreForward-focused, EMCC-accredited coaching that honours your values.
ExploreWorkshops and spaces that reconnect you to expression.
ExploreFacilitated group work, community spaces, and shared inquiry.
ExploreAbout Sam
I'm a BACP-registered counsellor, an EMCC-accredited coach in training, and a group facilitator with a decade of practice in therapeutic settings, with more than a decade prior in creative industries.
I founded Ochre House in Brighton, also known as UMEUS CIC; a therapy service rooted in community, supporting new parents, families navigating difference, and people at every stage of life's complicated, beautiful unfolding. We also provide a fair rate counselling service with the support of counsellors in training.
Before all of this
I spent the first part of my career making projects come to life; in telecommunications and network development, in multimedia production in London and New York … riding the subway, watching the whole world exist in one carriage and falling in love with the extraordinary ordinary of human diversity.
Later in Glasgow in animation production, developing and leading creative across games and broadcast. And I've spent over two decades as producer and manager for the composer Joris de Man, whose work has been recognised with multiple awards including The Ivor Novellos.
Community and clinical practice
I re-trained in counselling at Lewes College, accredited by Brighton University. I worked with the NHS for over four years, facilitated groups for women living with secondary breast cancer at Breast Cancer Now, and have supported parents navigating neurodiversity, disability, premature birth, and traumatic loss.
Living with and alongside difference
I came to understand my own neurodivergence later than some, though in truth, I had always known. What I'd been given were diagnoses; on closer inspection, were something closer to methodologies: ways of making sense of environments that didn't always make sense. Late diagnosis brings a particular twist of liberation and loss; I've sat with both.
I'm a mother to a home-educated human who lives with disabilities, and between us we have spent more than a decade navigating NHS provision, local authority systems, private health and education services, and the particular bureaucracy of care. I don't want to leave this out.
So many women carry enormous reserves of emotional and practical knowledge, managing practitioners, navigating hospitals, holding families together, and quietly exclude it from how they present themselves professionally. I bring all of this lived experience as a parent, and as a person who has learnt to work with rather than against the shape of her own mind, into the room.
What I believe
I love music, though I can't play a note, but I've been connected with bands, musicians, DJs and music aficionados throughout my life, and I love the stories that music and song tell. Reading, writing, and words are where I lose and find myself. I have first hand experience of the phenomenon Tsundoku, though I am at the very least in the midst of reading the pile that is always at my bedside, and on my desk.
I love art and its nourishment. It's at the heart of everything, in some form, and I hope I am forever exploring what it means to me. I believe creativity is not a talent but something we all have access to; the question is more about whether or not we've given ourselves permission to use it.
I believe diversity is not a policy position or a token but the very definition of joy and the source of our humanity. And I believe that the events and situations we've lived through are what gives us the courage to grow beyond what we might have imagined for ourselves.
"The space between stimulus and response is where freedom lives." — Viktor Frankl
A compassionate, safe enough, nonjudgemental space … where you are free to explore what is important to you.
Life presents a multitude of events, challenges and obstacles that at times can be difficult to surmount. Each person meets these with different perspectives and emotions; these differences are part of what makes us human.
My work is grounded in a person-centred approach, which acknowledges our intrinsic capacity for growth. It is informed by long-standing practices of mindful and somatic embodied awareness, using the body's own intelligence to attune to what you need.
Irv Yalom suggested that "Perhaps wounded healers are effective because they are more able to empathize with the wounds of the patient; perhaps it is because they participate more deeply and personally in the healing process."
It's been my fortune to have found enormous value in the therapeutic space for most of my adult life. It took more than a sympathetic ear, and I welcomed the depth of relationship that was possible. These therapists, in New York, Glasgow and Sussex, have been immeasurable in their support, affording a wealth of experience that has unquestionably informed my practice.
I work with adults of all ages across a wide range of experiences: loss, grief and bereavement; relationships and attachment; pregnancy, postnatal experience, motherhood and fatherhood; anxiety, depression and trauma; eating difficulties; self-esteem; and loss of creativity or productivity. I've supported clients as they navigate ambiguous loss, abandonment, and the impact of abuse.
The rain falls, sometimes in sheets, and sometimes we watch for rainbows. And even when divorce, death and deceit come knocking, a chair is pulled out, and we sometimes make tea and laugh at the absurdity of existence. If you feel you'd like to work with me, you will know. I trust that you know better than I do who you'd like to connect with.
I trained in Person Centred Counselling at Lewes College, accredited by Brighton University, and have continued to study widely, including somatic and body-based approaches with Bo Forbes, trauma-informed practices with Charlotte Watts, and existential therapy with Emmy van Deurzen.
I'm currently in training for Senior Practitioner in Coaching with Dr Trish Turner, a leading force in therapist to coaching practitioners, where I'm honing and revitalising my experience in business and creativity for a new thread in my approach to supporting human development.
I'm a registered member of BACP, an associate member of APCCA, a member of EMCC Global, part of the Therapy and Social Change Network, and practising at the creative wellbeing space I created at Ochre House, Hove.
Areas of experience
Practicalities
"The song you write may be beautiful, the research you conceive may be beautiful, but you are the real beauty in life." — Eric Maisel
So I wonder what coaching means to you?
From my perspective it's not cheerleading, joining the latest life changing bandwagon, or goal-setting as an end in itself. Neither is it relentless forward momentum for its own sake. To be effective, it's about developing a relationship with someone who is looking for meaning, someone who wants to understand more deeply what they need from their life, and what they might be capable of if they gave themselves permission to find out.
I find coaching engaging and full of potential, because people are bountiful and interesting to be in deep connection with. The moment someone begins to get honest about what they actually want, rather than what they think they should want, something shifts. That's the conversation I'm interested in being a part of.
I've spent more than two decades in creative production; holding projects together, managing multifaceted productions, motivating and organising, and I've been working in therapeutic practice alongside the third sector of community and non-profit for the better part of a decade. These worlds have taught me a lot about what it looks like when people are doing work that genuinely matters to them, and what it costs when they aren't.
I work with artists, animators, writers, musicians, actors, founders, therapists, psychologists and people in the middle of reinventing themselves. People who create things, and people who are wondering what to create next. I draw on film, literature, poetry, and art as tools for opening up thought, not because it sounds interesting, but because the illumination they provide can unlock conversations and offer perceptions from across time, and into realities not always available to us.
My approach is informed by both therapeutic practice and creative production, and shaped by my EMCC-accredited training, developed specifically for therapists who want to bring psychological and somatic depth to their coaching work. I'm currently completing Senior Practitioner training with Dr Trish Turner, one of the leading voices in therapist-to-coach practice.
You might be at a crossroads professionally, personally, even both. Perhaps you're navigating a transition you've not named yet. And maybe you're someone who's always looked after everyone else, and you're ready, finally, to look after yourself; to explore what you need and what you desire from the life you're living.
We begin with a free exploratory conversation with no obligation, just a chance to see whether we're a good connection. And, if it makes sense to us both, coaching typically takes place over six or twelve sessions, with a mid-point review. I work online with individuals across the UK and internationally, and the process is always shaped around how you work best; there's no template I impose.
Coaching can help if…
Practicalities
"There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns." — Edward de Bono
Creativity is not a talent, it is not a luxury, it is a need. It is a human process for expression.
I have spent my life around creators and artists; in animation studios, at live events, in galleries, and in living rooms. Long before I became a therapist, I understood that creativity is one of the ways human beings make sense of being alive.
My work sits at the intersection of therapeutic understanding and creative practice. I facilitate workshops and groups that use creativity as a means of exploration, not just to produce beautiful things (though sometimes that happens), but also to access what resides within.
I co-curated Ochre House's participation in Brighton's 2026 Artists Open Houses, alongside friend and artist Laura Seymour. This was part of a vision twenty years in the making; to create a haven where art and human development meet.
In March 2026, I supported artist and sculptor Claire Knill and her collaboration with sound artist Julian Deane on their installation at the Regency Townhouse, Hove. Within that space I facilitated a compassion practice circle, exploring what it means to be still, to breathe, and to be human in the presence of art.
A series of workshops exploring creativity, identity, change and the particular intelligence that accumulates over a lifetime. For women who are ready to take up more space. Details coming soon.
Creative offerings
Upcoming
"People need people … for initial and continued survival, for socialization, for the pursuit of satisfaction. No one … not the dying, not the outcast, not the mighty … transcends the need for human contact." — Irvin D. Yalom
A good group is its own kind of medicine. I know how to create the conditions for one.
Groups offer a space to see yourself from another perspective, to relate and to be related to.
I have facilitated therapeutic support groups for new parents; for mothers raising children with different needs; for women living with secondary breast cancer; for women navigating complex beginnings; and for men finding their way through the changing landscape of modern fatherhood.
Recent work … March 2025
A Circle With Breath and Compassion
A participatory session within Claire Knill and Julian Deane's installation A Place to Breathe Slowly at the Regency Townhouse, Hove.
"We are not so different from trees. Like the willow we yield, bend and find our ground through movement. We gather simply to notice, breathe and connect."
Sam McCarthy, A Circle With Breath and CompassionI'm currently building this space … if this resonates and you'd like to be informed when work becomes available, please do connect.
Experience includes
Let's talk
Get in touch
No need to have it all figured out … just say hello.
A free initial conversation
I'm glad you're here.
Drop me a line.
I aim to respond within one working day. All enquiries are treated with complete confidentiality.
Friends and Collaborators
In an age of increasing use of AI, digital networks, social media and chat groups, it feels all the more important to recognise the communities we work in. Not least to reduce our reliance on tech, but to consider our climate impact and form deeper connections with people and place.
I've been fortunate to work alongside some wonderfully fascinating, creative and talented people and I'd like to share their work. I like to connect like trees … through our own nourishing networks.
Collaborators
Joris de Man
Composer … Producer … Life
We work hand in hand, in life and in work. A double Ivor Novello Award-winning, BAFTA-nominated composer, best known for the Horizon and Killzone franchises.
jorisdeman.comLaura Seymour
Artist … Co-curator
Twenty years of friendship and creative kinship. Laura helped shape Ochre House's visual identity and is the person I most want in the room when something new is beginning.
See Laura's workHelen Dewhurst
Multidisciplinary artist … Designer
Nearly four years working alongside Ochre House. Designed our logo, rooted in hag stones and ancient symbolism. Practice at the intersection of sound, data, social justice and the body.
Helen's workJoel
Coach … In Your Corner
Joel works with founders navigating what comes after success, when the identity has shifted. Involved in the Finding Fatherhood work; honest, grounded, and rare.
inyourcorner.coMusic and composition
Joris de Man
Composer … BAFTA-nominated … Ivor Novello winner
Twenty years of music for games and beyond. Through Man Made Productions, I produce his public events programme: webinars, masterclasses, and composer community gatherings.
jorisdeman.com manmade.productionsLorenzo Bassignani
Composer … Bass player … London
Jazz at Ronnie Scott's and the North Sea Jazz Festival, Sky Originals documentaries, and orchestration on Horizon Forbidden West and Burning Shores.
lorenzobassignani.comCordane Richardson
Composer … London
Raised in Anguilla on reggae, soca, zouk and classical piano, expressed now in cross-genre concert and game music including Horizon Forbidden West.
cordanerichardson.comArtists
Catherine Grimaldi
Textile art … Tufting
Bold, playful, full of story. Background in children's books, puppet theatre and atelierista practice.
ochrehouse.orgCecily McCarthy de Man
Visual art
Fourteen, autistic, living with cerebral palsy. Work about identity and the body … what it means to inhabit a self the world does not always make room for.
ochrehouse.orgAngela Susini
Abstract painting … Natural materials
Drawing from Japanese minimalism and Shinrin-yoku, forest bathing. Interior sanctuaries: spaces for rest and restoration.
ochrehouse.orgThe Lore Project
Collective … Morocco
Moroccan women artisans whose hand-knotted rug-making has been passed down through generations. Sustainable, ethical, deeply rooted.
ochrehouse.orgMaddy McClellan
Painting … Natural world
Works from a studio at the foot of the Downs. Painting rooted in the natural world and the deep stories that run through the land.
ochrehouse.orgMia Barnes
Painter … Frame-maker
Runs ArtFlo Picture Framers at Seven Dials. How you hold something matters as much as what it holds.
ochrehouse.orgShyama Ruffell
Visual art … Brighton
A Brighton artist with a long home in Ochre House. Co-owns BouSham Gallery in the South Lanes.
ochrehouse.orgLaura Seymour
Mixed media … Paper … Film
Mixed media spanning paper models, mobiles, painting and film. Precise, playful, story-led.
ochrehouse.orgOrganisations
Ochre House
Therapeutic space … Hove
The home I built. Founded as UMEUS CIC in 2015, Ochre House is a creative therapeutic space at 15 Cambridge Grove, Hove.
ochrehouse.orgTaSC
Therapy and Social Change Network
A network for therapists committed to social justice and systemic change. Community, training, and solidarity for practitioners who believe therapy is political.
therapyandsocialchange.netCompassion Institute
Organisation
More to follow.
More coming soon